On Wednesday, April 22nd, The Execu|Search Group’s Nonprofit division hosted a lunch & learn entitled “What Millennials Want: Smart Ways for Nonprofits to Attract and Engage Millennials Through Social Media” in our New York City headquarters. The lunch & learn featured several panelists including our very own Chief Marketing Officer Hannah DeGiovanni, in addition to:
- Café and Laptop Social Media’s Daphne Leblanc
- Katie LeChase of Co-Communications
- Columbia University’s Marcia Stepanek
- ASPCA’s Maria Makara
The event was hosted by our Nonprofit division’s Dana Scurlock, Christine Carino, and Samantha Wolf. “Research shows that 75% of millennials regularly like, retweet or share stories in social media,” says Dana. “Millennials may not have as much to give yet, but collectively, their impact can be powerful. Engaging millennials is vital to cultivating a pipeline of support for years to come.” As a result, the lunch took aim at the millennial demographic, focusing on how nonprofit organizations can engage millennials and leverage their unique social media presence to get their mission across to potential donors and volunteers.