On Thursday, January 16^th, we had the privilege of partnering with Digital DUMBO as a supporting sponsor of dd:COLLECTIVE “Vines, Tumbls, Pix, Flix, Gifs – Social Campaign Design.”  The event, which was held at Digital DUMBO’s new community lounge and event space, was attended by over 80 professionals in the creative & digital industry.

At the event, executives from Scripps Network Interactive (HGTV, Food Network, etc.), the digital agency Huge, and the culinary giant Momofuku Restaurant Group explored how to design engaging social campaigns and content.  The topics discussed included campaigns built for Twitter, social conversation through the lens of Cap’n Crunch, and building an audience through food.

“We felt that this event was especially relevant to us because as technology has advanced and social media has become ever-present, we have not only seen the importance social media plays with our clients but also with our own business,” explained Heather Cianchetti, Director of The Execu|Search Group’s Creative & Digital division.   “The ability to design for social media is not only a requirement that many of our clients are demanding in candidates but also something we have developed internally through our marketing team that develops and manages our digital presence.”

Digital DUMBO produces live events, conferences, content, and custom experiences that connect companies and brands with their community of digital leaders, talent, and executives.  Digital DUMBO was founded in 2009 as a local, monthly gathering and today, is a global platform and initiative with over 13,000 members.

Our Creative & Digital division will be hosting Digital DUMBO’s next Co-Working event, “Making the Jump! Land a Tech, Start-Up or Ad Career,” on Tuesday, January 28^th.  For more details, please visit the event page, here.