18 March 2015
The Execu|Search Group is proud to announce the launch of our new and improved blog, which is 100% mobile friendly and includes an updated look with improved navigation! “With traffic to our blog steadily increasing each month, we felt it was important to improve the design and overall aesthetic of our blog to ensure all of our visitors can easily navigate, share, and subscribe to content,” says Hannah DeGiovanni, The Execu|Search Group’s Chief Marketing Officer, who spearheaded this project. “As part of our commitment to providing a truly personalized experience for all stakeholders, we made the decision to utilize adaptive technology in order to display content optimized for different devices —computers, tablets, or smartphones.” Ensuring our blog is mobile-friendly and automatically adjusts to fit any screen size will make the site accessible to all visitors, regardless of what device they are using. “Ease of use was our main priority when redesigning the blog, especially due to the fact that traffic to our blog from mobile devices has doubled in the last year alone,” notes Hannah. “Responsive design has worked really well for our main website, so utilizing this technology for our blog felt like the next natural step in our brand update.” The new blog also expands the industry insight we offer, and allows visitors interested in those industry-specific articles to easily subscribe to the corresponding newsletter to receive regular industry updates via email. This, combined with the mobile design, supports the overall goal of our blog, which is to provide thought leadership and educational resources for the two main audiences we serve: job seekers and employers.