28 March 2013
Mayor Michael Bloomberg’s announcement unveiling the “We Are Made in New York” initiative brought exciting news to New York’s tech and digital media community. Bloomberg, a tech founder himself, has recognized that the city’s booming tech industry provides New York with many new opportunities for growth. As he noted at the conference, “Growing our local tech industry is an important part of our economic development strategy to bring new businesses to our city and more jobs opportunities to New Yorkers.” To encourage the growth of this burgeoning industry, Bloomberg has developed the “We Are Made in New York” initiative, aimed at establishing New York City as the country’s hub of innovation by offering resources to job seekers and incentives to NY entrepreneurs and start-ups that qualify. Companies that qualify for the “Made in NY” mark of distinction include tech businesses that base 75% or more of their development in New York City, have at least one employee, and boast 10,000 users or monthly visitors. This distinction qualifies them for a number of resources, benefits, and programs geared toward company growth. For example, on twitter, Made in NY companies will be allowed to use the hashtag, #MadeInNY, to advertise employment opportunities and other important announcements regarding their companies; thus giving them a new networking platform to expand their audience. The initiative is also comprised of a comprehensive website and digital and print advertising campaigns that feature 900+ companies that are already established as #MadeInNY. For those seeking a job in the tech industry, the list of Made in NY companies is also a valuable resource. The initiative features a Jobs Map that allows jobseekers to view all “Made in NY” companies and filter through all companies hiring. It has quickly become clear that the Mayor’s program will create a new flood of opportunities within the City’s tech and digital industry. “A tech boom in NYC could be just the boost jobseekers need,” comments Bradley Sona, Managing Director within The Execu|Search Group’s Information Technology department. “Successful, fast-growing technology start-ups don’t just need IT professionals—they also need assistants, administrators, consultants, marketing departments, HR staff… the list goes on.” Employers can apply for the Made in NY logo on the initiative’s website. The site also offers resources for job seekers, students, and other professionals in the field.