09 May 2011
The New York Association for Ambulatory Care held the first part of a three part series titled “Building Your Brand” on Thursday, May 5. The first program focused on developing organizational brands of patient care and further building those brands through an organization’s employees. We invited prominent Human Resources and Healthcare professional speakers to share their insights and expertise on building organizational and personal brands. The first speaker was Mark Dumoff, Founder and CEO of Docinsight. Docinsight is committed to improving the quality of healthcare and reducing costs by enhancing doctor-patient relationships. Dumoff’s presentation covered developing an organization brand of patient-centered care and finding Dr. Right. “Our health care system is evolving quickly and we as health care leaders, have to assess our current medical practice. Quality health care requires strong communication and follow-up between patients and their providers during the course of their care,” said Allison Klass, NYAAC committee member and Director of Health Services at The Execu|Search Group. “In addition, the staff you hire must reflect these same principles. Another way to ensure organizational branding is to make sure the staff you hire is reflecting your organizational brand,” said Klass. “A key way to make sure this happens is to focus on retaining members that share that mission.” Terri Klass of Terri Klass Consulting presented a comprehensive lesson on understanding generational differences in the workplace and incorporating them into an organization’s business model. Klass encouraged the leaders of today to give the future leaders of healthcare the resources and understanding they need per generation. The second part of the Building Your Brand series will focus on Personal Branding. Marc Cenedella, President and CEO of TheLadders, will speak about the history of job search and climbing the ladders of success. The program is slated for Wednesday, June 1 at 5:45 p.m. at Beth Israel’s Phillips Ambulatory Center; find out more about it by clicking here!