What do you check first when you start your day online? According to a recent study by ExactTarget, 58% check their e-mail, while 20% go first to a search engine or portal site and 11% start with Facebook.
Those who start their online day by checking e-mail “tend to be more task-oriented online than people who start their day on Facebook or Twitter,” says the report. In-line with that general tendency, the e-mail-firsters “are more likely to approach online interactions with the goal of finding deals, promotions or new product information.”
By contrast, those who start their online day with Facebook “are more likely to have socially oriented motivations when interacting online.” As such, adds the report, they “feel Facebook is more appropriate for entertainment and showing support for brands” as opposed to transacting business with them in that venue.
Read more on Adweek: Where People Start Their Online Day
