Alec Brownstein, a creative professional in New York City, recently landed a new job by implementing what he calls “The Google Experiment.” Taking advantage of one of this decade’s biggest internet trends- “Googling” your own name- Alec bought a few Google Ad Words under the names of top creative directors in the marketing and advertising industries. After spending just $6 on the Ad Words, which directed the creative directors to his online portfolio, Alec was granted four interviews and offered two new jobs. He has chosen to work with creative firm Y&R.
We think this was a genius idea, but one that would probably only work in an open-minded industry such as the creative industry. Regardless, we are also sure that copy-cat cases of this “experiment” are sure to follow. What do you think?
Here is Alec’s self-made video summarizing his experiment:
Stephanie Urban
Interactive Resources
